OTTAWA, January 28, 2016 – The Information and Communication Technology Council (ICTC) is excited to announce a partnership with Blippar, the world’s leading visual discovery browser and augmented reality app.
Blippar is the first visual discovery browser using augmented reality technology and artificial intelligence to transform how people connect with the world and to turn the world into an interactive learning environment. When people are curious about objects or brands, they blipp them, and they instantly discover useful and entertaining content on their mobile device. Ultimately, AR is the way of the future, as it is rapidly impacting sectors all across the world by allowing for efficient and ground-breaking access to endless information!
Working closely with Blippar, ICTC aims to create interactive learning in schools across the nation. ICTC intends to use their app as a medium for their ongoing, the Future of Interactive Learning initiative (FOIL), funded by the Canada Media Fund (CMF). The program is bringing AR into high school classrooms, teaching students to engage with AR, while exploring innovative means of telling Canadian stories. Ultimately, the students will be using AR to creatively commemorate Canada’s 150th birthday in 2017. This initiative is projected to use Blippar to change the game of education by helping create a modern, efficient and interactive classroom.
Namir Anani, President and CEO of ICTC said: “We are thrilled to have an innovative company like Blippar on board for the launching of our AR pilot program. Seeing as only one out of every twenty ICT jobs are held by youth currently, it is our aim that this partnership will help youth gain indispensable skills that will foster innovation and advance them in the ICT sector. Training young Canadians to fill the digital jobs of the future is extremely important, as innovative talent is critical to growth and success of the Canadian economy.”
Colum Elliott-Kelly, Head of Education said: “Our partnership with ICTC aligns perfectly with Blippar’s vision for Education, which aims to turn the world into an interactive learning environment starting in the classroom. By empowering educators and students to design their own interactive learning experiences, we are creating together an immersive, engaging and unforgettable experience that will teach the students long-lasting digital skills while they learn about Canadian history.”
Take a closer look at how Blippar is using Augmented Reality as a new way to discover the world:
FOIL is now in progress, stay tuned for news and updates: www.ictc-ctic.ca
The Information and Communications Technology Council (ICTC) is a not-for-profit national centre of expertise for the digital economy. Through trusted research, innovative talent solutions, and practical policy advice, ICTC fosters innovative and globally competitive Canadian industries empowered by a talented and diverse digital workforce.
About Blippar for Education
Blippar for Education, part of Blippar Group, the world’s leading visual browser and augmented reality app, provides value for all stakeholders in the education sector. From “learning environments” like institutions and workplaces to content providers like publishers and e learning businesses, to cultural institutions like art galleries and museums. Since launching in January 2015, Blippar for education has set up an extensive four stage international pilot program to build and improve its educator product suite with the help of more than 40,000 schools from around the world. Blippar has been forming partnerships with leading publishers and digital education companies, as well as launching projects with a range of cultural institutions, from blue-chip museums to local community organisations. Blippar has created a product development team in San Francisco to build a multi-use platform for their entire user base and has set up a global support system to service it. The combined user base, data and technology makes Blippar the world’s most influential AR company.
Blippar is the first visual discovery browser using augmented reality and image recognition technology to transform how people connect with the world. We reveal the magic beneath the surface. When people are curious about objects or brands, they blipp them, and they instantly discover useful and entertaining content on their mobile device. Visit www.blippar.com.
ICTC’s Future of Interactive Learning initiative is made possible with project funding from the Canada Media Fund (CMF).